Square Dance Nebraska - Ideas
Promoting Your Own Dances
Card of Invitation
A slightly, larger than normal, business card becomes a
personal invitation to attend a club dance. All the pertinent
information as to where, when, who and what is neatly and
attractively printed, including a name and telephone number where
additional information can be obtained. At the bottom of the card
is a line "Presented by" followed by a blank space so
that the club member handling out the card to a square dance
friend can sign his name. This personalizes the invitation. The
compact size permits members to carry them in quantity and to
have them readily available as they desire.
Mini Flyers
Get more advertising for your buck by making up mini flyers.
'Nuf sed.
MAKE YOUR DANCE SOMETHING SPECIAL
We all like to "think" our upcoming
dance is special simply because we have hired a different caller
or because we don't have very many special dances so just the
fact we are having one it is special. Still, we need to convince
our guests that they really shouldn't miss this evening. While a
special caller may be enough to entice the dancers to your dance,
sometimes you need a bit more encouraging. Here's a few things to
consider but don't hesitate to come up with your own ideas.
THEME: If you decide to have
a theme night then do it up right. Decorations, appropriate
refreshments, even dress the part. It's pretty disappointing to a
visitor if you declare a theme night and it looks like "any
other dance" upon their arrival.
FOOD: You can highlight just
the food. This is good for those dances where the members enjoy
bringing lots of food. Don't forget to decorate up the table
appropriately. If you are having a Soda Fountain Night then any
50's memoribilia around the table adds to eye appeal.
DOOR PRIZE: If
you choose to use a special door prize as a way to advertise you
dance then make sure it's special. If you would be anxious to win
it then it probably qualifies as special.
SPECIAL COLOR NIGHT: It can
be as simple as "Blue Night" and give dancers a small
discount for coming dressed in the appropriate color. Of course,
you may want to stipulate that it should be a blue shirt, pants,
dress, petticoat, hair, whatever. You don't want to be caught at
the door with a dancer who thinks it's cute that you should check
out their underwear!
There are many ways to plan a dance. The way you highlight your
dance doesn't need to be expensive or labor-intensive unless you
want it to be. (Sometimes an all-out party is just plain fun.) It
just needs to be carefully preplanned and then follow through
with that plan.